Make+OpenAI
How to Connect Make with OpenAI — and What You Can Automate
Make's native OpenAI module lets you embed GPT-4o into any scenario — generate content, classify emails, translate text, moderate submissions, and respond to forms with AI-generated copy, all without coding.
What this integration enables
Five workflows with Make + OpenAI
AI content generation
Trigger GPT-4o from any Make scenario to draft blog posts, social captions, product descriptions, or email copy — then push the output to your CMS, Notion, or Google Docs.
GPT email classification
Use GPT to read incoming emails, classify them by intent (support, sales, spam, partnership), and route them to the appropriate team or tool in your Make scenario.
Automated translation
Pass any text field through GPT for instant translation into any language — ideal for multilingual form submissions, customer feedback, or product listings.
AI responses to form submissions
When a Typeform or Jotform submission arrives, Make sends the data to GPT and emails back a personalized, AI-generated response — instantly, at scale.
Content moderation
Route user-generated content through GPT's moderation capabilities before it's published — flagging harmful, off-topic, or policy-violating submissions automatically.
Step-by-step setup
Setting Up Make + OpenAI
1
Connect OpenAI credentials in Make
In Make, go to Connections → Add a connection and search for OpenAI. Paste your OpenAI API key from platform.openai.com/api-keys. Name the connection and save. It's now available in any OpenAI module across all your scenarios.
2
Configure your scenario trigger
Add a trigger module to start the scenario. Common choices: Webhooks → Custom Webhook (for form tools), Gmail → Watch Emails, Google Sheets → Watch Rows, or a Schedule trigger for recurring runs. Connect any required credentials.
3
Add the OpenAI module and configure your prompt
Add OpenAI → Create a Chat Completion. Select your connection, choose model (GPT-4o recommended), and write a system prompt plus a user message that uses Make's dynamic variable syntax to embed data from previous modules.
System: You are a helpful assistant that classifies email intent.
User: Classify this email as one of:
[Sales, Support, Spam, Other]
Email: {{1.subject}} — {{1.bodyText}}
User: Classify this email as one of:
[Sales, Support, Spam, Other]
Email: {{1.subject}} — {{1.bodyText}}
4
Test and schedule the scenario
Click Run once to test the scenario end-to-end with real data. Inspect the OpenAI module output to verify the response is correct. Then activate scheduling — every minute, hour, or day — for continuous automation.
What we build with this integration
Real scenarios Xelionlabs has delivered
Scenario 01
AI Email Classifier & Router
New Gmail emails trigger a Make scenario. GPT-4o classifies each email as Sales, Support, Partnership, or Spam. Emails are then routed to the right Slack channel, HubSpot pipeline, or support ticket system — with no human triage required.
Scenario 02
Multilingual Form Responder
A Typeform collects submissions in multiple languages. Make detects the language with GPT, generates a personalized response in the user's language, and sends it via Gmail — fully automated from submission to reply in under 30 seconds.
Scenario 03
Content Brief to Draft Pipeline
Editors add content briefs to Airtable. Make watches for new rows, sends the brief to GPT-4o, generates a 600-word first draft, and creates a Google Docs file — ready for editing. The editor receives a Slack notification with the doc link.
FAQ
Make + OpenAI — Common Questions
Can Make connect to OpenAI?
Yes. Make has a native OpenAI module that supports Chat Completions, Image Generation (DALL-E), Audio Transcription (Whisper), Embeddings and Assistants. You connect using your OpenAI API key from platform.openai.com.
Is Make or n8n better for OpenAI workflows?
Make is more beginner-friendly and great for straightforward GPT scenarios. n8n is more powerful for complex AI agents with persistent memory, tool-calling, and advanced branching logic. For most content generation and classification tasks, Make works very well.
Can Make use GPT-4o?
Yes. Make's OpenAI module lets you select any available model including GPT-4o, GPT-4 Turbo and GPT-3.5 Turbo. You simply select the model in the module configuration dropdown.
How much does a Make + OpenAI workflow cost?
Make charges per operation (each module execution). OpenAI charges per token consumed. A typical GPT-4o response costs $0.01–$0.05 depending on length. For high-volume scenarios, budget both Make operation costs and OpenAI token costs together.
Custom Builds
Want a custom Make + OpenAI workflow built for you?
We build production-ready Make scenarios with GPT-4o — from content pipelines to intelligent email routing systems.
Get in Touch →Related integrations